Last year, Google opened up a program called “Posts on Google,” which let big companies and celebrities
feature content in a carousel in search results. And today, Google is
opening that up to local businesses, allowing them to directly inject
things like daily specials, events, products, and more to results for
when customers search for the business, as noted by TechCrunch.
The new posts show up below the company card in search
results, where information like the location, phone number, web address,
and hours of the company are already aggregated. The Posts feature is
available starting today for verified companies using Google My
Business.
Opening up Posts on Google for all businesses, regardless
of size, should help make more information accessible to users as they
search for things, which gels with Google’s ongoing efforts to keep
building out functionality directly into Google search.
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